WEBINAR: Rx-to-OTC Switch: How Pre-Launch Preparations Can Lead to Post-Launch Success!

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September 7, 2017 -
1:00pm to 2:00pm
	  
	  		

Webinar

Rx-to-OTC Switch: How Pre-Launch Preparations
Can Lead to Post-Launch Success!

Thursday, September 7, 2017
1:00 - 2:00 pm EDT

What you will learn:
Would you be surprised to learn that only half of the brands that have switched in the US in the last 10 years have sales in excess of $100M today? During this webinar, we will examine the top 10 factors for post-launch commercial success based on actual case studies, and explore what switch teams should be doing from project onset to maximize marketplace performance.

During this webinar, participants will:
• Explore ways that Rx-to-OTC switches can be successful when launched;
• Review the factors that determine whether a drug will be commercially successful when switched;
• Create a checklist that covers what switch teams can do from the onset of a project to maximize commercial value; and,
• Benchmark lessons learned from prior switches.

Who should attend:
All those involved in marketing and regulatory will benefit from learning the pre- and post-launch factors that can lead to Rx-to-OTC switch success.

About the speaker:
Ms. Susan B. Levy
Founder and Principal
Susan B. Levy Consulting, LLC
Susan has over 30 years of global, cross-functional experience in the consumer healthcare industry, including over 20 years working on Rx-to-OTC switches at SmithKline Beecham, Warner-Lambert/Pfizer and Schering-Plough. In 2011, Susan founded a boutique consulting firm that provides strategy, business development and marketing services in the consumer health care space. Susan B. Levy Consulting, LLC works with its clients on a brand, category or portfolio basis to develop and implement strategies for growth, including acquisitions, innovation/technology search, Rx-to-OTC switch, brand management and effective and efficient marketing programs. Susan has consulted, presented and authored numerous articles on Rx-to-OTC switches. Susan received her BA in Chemistry from Cornell University and attended NYU's Stern School of Business for her MBA.

Registration details:

Cost:
CHP Canada Members: Free
Non-Members: $50 per line

Member registration process:
RSVP to sherri.sheney@chpcanada.ca with the following contact information:

  • name
  • job title
  • company name

Upon receiving your email, you will be sent a GoToWebinar invitation email to complete the registration process.

Non-member registration process:
Register below:

Upon receiving your registration, you will be sent a GoToWebinar invitation email to complete the registration process.


Additional Information:

Webinars are hosted by GoToWebinar. Once registered, attendees will be sent a Webinar invitation email. You will join the live webinar by using the URL link that will be provided in your confirmation email.

You will have the choice to join the webinar individually from your computer, or as a group in a conference room. For audio, dial in using the phone number and access code provided in your confirmation email. 

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