Codes & Guidelines


Voluntary Codes and Guidelines

Even though federal Acts and regulations govern the sale of consumer health products in Canada, Consumer Health Products Canada is continuously involved in the self-regulation of the industry, and has developed a number of voluntary codes and guidelines for the industry;

  • NEW -- The Guidelines for Social Media Engagement (2016) has been created to guide our members with their social media outreach to consumers.
  • The Code of Marketing Practices covers product information/safety issues, environmental responsibility, media advertising and promotion, labelling, trademark equity, sales force representation, public relations, research, and complaint mechanisms.
  • The Legibility of the Cautionary Message in Consumer Health Product Advertising (October 2010), outlines the criteria for a minimum size, contrast, and duration on-screen of the cautionary message in television advertisements to ensure it is legible to consumers. CHP Canada members have developed these criteria to help consumer health product marketers and advertising agencies ensure the legibility of the cautionary message, thereby meeting the spirit and intent of the requirements in Section 2.21 of the Consumer Advertising Guidelines for Marketed Health Products.
  • The Voluntary Labelling Program for Significant Changes to Products provides guidance members can use to alert consumers to significant changes in consumer health products.
  • The Technical Research Paper for Improving Label Comprehension can be used by marketers as a means to improve consumer product labels to increase the overall comprehension by consumers.
  • The Guidelines for Providing Poison Control Information outlines how members can provide poison information centres with more complete information on consumer health product formulations. Consumer Health Products Canada members are encouraged to ensure that information on new products and new formulations are provided to the POISINDEX® System and that current product listings are reviewed.